The first Porsche Parade was held in 1956 and has been held every year since then (except in 2020 due to COVID restrictions).  This is the national convention for the Porsche Club of America and as a Porsche owner and PCA member you should consider attending at least one Parade for the Porsche experience.

The 2024 Porsche Parade will be held in Birmingham, Alabama June 9, 2024 – June 15, 2024.  It is a weeklong event.  You can enjoy the whole week of activities or pick out several days to attend with the activities that interest you.  

Registration for Parade opens at 12:00 p.m. EST on Thursday, January 31, 2024 by clicking this link

During this Phase I registration you will register for Parade and make your hotel reservation.  If you are considering attending Parade you will want to register as close to the opening time as possible as registration and hotel rooms fill up quickly. During Phase II registration that opens Wednesday, April 3, 2024 you will register for the events you want to participate in.

To find more information on Parade you can click on this link www.PorscheParade.org after reading this article on: 

10 Reasons to Attend Porsche Parade this year.

  1. Porsche Immersion

Just imagine arriving at the Parade Hotel where the entire parking lot is Porsches and you have 2,000 other Porsche aficionados in attendance.  Everywhere you turn is Porsche. The people you see are Porsche people, the displays everywhere you turn are Porsches, the stores are Porsche and the day’s activities are Porsche.  This is like being at a Porsche Disneyland.

  1. Socials and Friendships

At a PCA event you will always see and enjoy great Porsches, but a PCA event is more than that: “It’s not just the cars, it’s the people.”  This PCA tagline comes to life at Parade as you meet new friends everywhere you turn; you’ll drive and eat with new Porsche friends; you’ll compete against them and you’ll socialize with them. You’ll enjoy your friends from your region, but you’ll also make new friends that may be friends for the week, every year at Parade or become life-long friends.  The club is all about the people after all.

  1. Cool Cars and One-of-a-Kind Cars

Even though PCA is about the people, it is still the cars, and Porsche in particular that brings us all together to make these friendships. At Parade you will see Porsches unlike any other car event in the world.  There will be historical Porsches, one-of-a-kind Porsches, custom Porsches, stock Porsches and more Porsches than you have ever seen in one location.  Porsche itself, often debuts a new model at Parade or brings that recent launch car such as the new Porsche GT3 RS, the new Macan EV or they will surprise attendees with something unexpected.

  1. National Competition

So, you are a big fish in your Region when it comes to the competitive events of Autocross, Concours or Rally, but how do you stack up against the best in country?  At Parade, you have a chance to find out as there are competitive events in all these disciplines and you’ll go head-to-head against the best from every Region in the country.  Or sometimes, it is just about the fun of competing and participating even if you may not win.  It will instead be a learning process of what are the best doing to win and what can I learn to advance in my area of interest.

  1. The Concours d’Elegance

The Porsche Parade Concours d’Elegance is the premier Porsche concours event in the world.  It features Porsche cars of all ages, colors, makes and models.  You’ll see meticulous restorations, survivors and daily drivers all on the show field together.  Members have been participating in this event for over 65 years where you’ll see the best of the best.  The cars are organized based on the year and model, so you’ll be competing against Porsches similar to your own.  Even if you are not a competitor this is an event you don’t want to miss as a spectator.  Every Porsche model in every color and spec are on the show field for your viewing.

  1. Driving Tours

One of the most popular events with Appalachian Region are the Drive and Dine tours.  This is a staple of PCA events and Parade offers Drive and Dine tours unique to the area.  This year’s tour includes one to Cheaha State Park, that features the highest point in Alabama followed by a lunch at Classic on Noble, East Alabama’s premier fine dining establishment. One of the other tours takes you on a drive to Pursell Farms a regional resort with lunch featuring a Southern heritage menu.  After lunch you can enjoy the resort’s varied activities.  The driving tours are still being finalized but you can expect several other great destinations.

  1. Off-Road Driving Experience

New at the Birmingham Parade will be opportunity to drive the off-road course at Barber Motorsports Park.  The route provides seven miles of off-road terrain from the moderate to the extreme.  You will be guided through the course by a Barber off-road guide.  You will enjoy lunch on the Barber property.  After lunch you can return to the hotel or stop at the Barber Vintage Motorcycle Museum.

  1. Tech Sessions and Vendor Displays

On Friday of Parade, there will be a Tech Tactics session from 10:00 a.m. – 4:00 p.m. with various topics demonstrated and discussed with hands-on learning with cars and parts.  You can attend one session or all the sessions.  The various topics and sessions are yet to be announced.  Many Porsche-related vendors will also be on-site providing you the opportunity to learn about new parts and services for your Porsche.

  1. Socials and Banquets

Sunday evening at Parade starts with a Zone 3 social.  Zone 3 Rep Rick Daniels will be hosting a social that brings attendees from all Zone 3 Regions together to meet and socialize to kick-off the week of Parade.  An optional Welcome Banquet is then available to attend following the Zone Social.  The week is then filled with banquets including the Concours and Awards Banquet on Tuesday night that is a “don’t miss event”, the Rally Awards Banquet on Wednesday, the Autocross Awards Banquet on Friday and the volunteer party on Saturday.

  10. Destination Drives

Parade also offers “Destination Drives” where you follow suggested routes on your own.  The Parade Team will provide you with routes to suggested interesting destinations.

Destination drives that will be provided from Birmingham include the U.S. Space & Rocket Center, the Barber Vintage Motorcycle Museum, Trissl Sports Cars in Florence or the International Motorsports Hall of Fame at Talladega.  Several other destination drives are being planned.

Registration for Parade opens at 12:00 p.m. EST on Thursday, January 31, 2024 by clicking this link. 

During this Phase I registration you will register for Parade and make your hotel reservation.  If you are considering attending Parade you will want to register as close to the opening time as possible as registration and hotel rooms fill up quickly. During Phase II registration that opens Wednesday, April 3, 2024 you will register for the events you want to participate in.

Parade Registration: Phase I  will open on Wednesday, January 31 (12:00 PM ET)

At this time, you will have the ability to register for Parade. Once you have successfully registered for Parade, you will be sent a confirmation email to book your housing via ConferenceDirect. Please make sure to look over the room types on the website.

To find more information on Parade you can click on this link.  If you plan on attending Porsche Parade in Birmingham, please let President Jim Moore know with an email by clicking this link.  We'll all try to gather in Birmingham.

The Parade registration process is detailed here.

Jim Moore - Appalachian Region President